1. Persona 1: Small Business Owner - Emmanuel Name: Sam Vital Statistics: Age 54. 6 kids, 2 dogs. Small business owner. Goals/Needs: A simple platform to manage clients and projects without a steep learning curve. Motivations: Wants to modernize his business operations without getting overwhelmed by technology. Frustrations: Struggles with technology and still relies on traditional methods like pen and paper. Activities: Overseeing projects, checking inventory, and allocating resources. Technical Usage/Proficiency: Limited; prefers straightforward tools.
1. Persona 1: Small Business Owner - Emmanuel Name: Sam Vital Statistics: Age 54. 6 kids, 2 dogs. Small business owner. Goals/Needs: A simple platform to manage clients and projects without a steep learning curve. Motivations: Wants to modernize his business operations without getting overwhelmed by technology. Frustrations: Struggles with technology and still relies on traditional methods like pen and paper. Activities: Overseeing projects, checking inventory, and allocating resources. Technical Usage/Proficiency: Limited; prefers straightforward tools.
2. Persona 2: Senior Business Manager - Dann Name: Patrick Roger Vital Statistics: Age 69, lives with his old dog in a house. Goals/Needs: A user-friendly scheduling tool to organize meetings and track projects. Motivations: Efficient time management and clear communication with his team. Frustrations: Complex scheduling tools like Excel that aren't intuitive. Activities: Setting up meetings, reviewing project timelines. Technical Usage/Proficiency: Basic; Struggles with complex software.
3. Persona 3: Retail Supervisor - Dann Name: Rachel Vital Statistics: Age 28. Single and ambitious Goals/Needs: Accurate inventory management and tools to boost sales. Motivations: Aspiring to climb the retail hierarchy and eventually own a store. Frustrations: Discrepancies in inventory counts and outdated systems. Activities: Daily stock checks, sales analysis, and customer interactions. Technical Usage/Proficiency: Moderate; can handle standard retail software.
