1. Personas Small Business Owner - Emmanuel Name: Sam Vital Statistics: Age 54. 6 kids, 2 dogs. Small business owner. Goals/Needs: A simple platform to manage clients and projects without a steep learning curve. Motivations: Wants to modernize his business operations without getting overwhelmed by technology. Frustrations: Struggles with technology and still relies on traditional methods like pen and paper. Activities: Overseeing projects, checking inventory, and allocating resources. Technical Usage/Proficiency: Limited; prefers straightforward tools.
