**JEWEL'S PERSONA.** Emma is a marketing manager for a medium-sized online store. She is 32 years old. She knows her way around technology, but she's not a tech guru. Emma's main goal is to keep her clients informed about sales, changes, and other important news. She is looking for an easy-to-use solution that will let her send emails to all of their company’s customers and her co-employees that look professional and are optimized for all devices. Emma is good at using most modern digital tools, but she doesn't want to send too many emails because she's afraid they'll end up in spam. She usually spends her day answering questions from customers, running email campaigns, and talking with her team.
**EPIC.** As Emma, I want to seamlessly send bulk communications and auto-generated emails to both my team or our customers, so that promotions, updates, and important news get sent out on time and to the right emails.
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USER STORIES**
* #1 User Story: As Emma, I want to have distinct email templates, one for my coworkers and one for our customers, so I can make sure the content is relevant and engaging for each group.
* #2 User Story: As Emma, I want to be able to sort contacts into groups so I can send bulk emails to my team or to our customers, so I can make sure that communication is efficient, relevant and well-targeted.
**ACCEPTANCE TESTS**
1. Acceptance Tests for User Story #1:
* Emma should be able to make a new email template or keep what she currently has when she logs into the tool.
* Emma should be able to choose whether the template is for colleagues or for customers.
* Once the audience is chosen, a template editor should open with sections already set up that are relevant to that audience.
* Emma should be able to save the template, change it, and delete it.
* Emma should be able to see how the template will look on different devices (desktop, mobile, tablet) after she saves it.
2. Acceptance Tests for User Story #2:
* Emma should be able to create a new contact group.
* She should be able to name the group and add contacts to it.
* Emma should be able to select multiple contacts and assign them to a group in bulk.
* Emma should be able to choose a contact group as the recipients of an email she sends.
* Emma should be able to edit, delete, and rename contact groups.
**STORY POINTS**
1. Story Points for User Story #1: 5 points
* Reasoning - 5 points were given because the level of difficulty is considered to be medium. It has medium difficulty because it is hard to make a user-centered template editor with predefined sections. Additionally, the amount of work needed is between medium and high as it includes both front-end tasks like UI/UX design and template previews, and back-end tasks like saving, editing, and deleting templates. There is also a medium level of uncertainty, which comes from the fact that the template might not look the same on all devices in ways that can't be predicted.
2. Story Points for User Story #1: 3 points
* Reasoning - 3 points were given because the level of difficulty was thought to be low to medium, mostly because grouping contacts is inherently easier than making a template editor, which is a more complicated task. But the effort is considered medium. The overall idea is simple, but it takes a lot of work to make sure the user experience is smooth, especially with features like bulk actions and group edits. There is a low level of uncertainty for this task because contact management is a field with numerous methods/techniques, so there isn't much uncertainty around this task.
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**Persona 4: Business Manager - Elliott Vaagen**
**Persona 4: Business Manager - Elliott Vaagen**
Steve Smith is a 45-year-old business manager who spends long hours managing his business operations by reads reports and participates in virtual meetings. Due to his poor eyesight, Steve would like a simple digital platform that provides a pleasurable viewing experience. Despite his poor eyesight, Steve’s technical proficiency is adequate, enabling him to navigate most business software with ease.
Steve Smith is a 45-year-old business manager who spends long hours managing his business operations by reads reports and participates in virtual meetings. Due to his poor eyesight, Steve would like a simple digital platform that provides a pleasurable viewing experience. Despite his poor eyesight, Steve’s technical proficiency is adequate, enabling him to navigate most business software with ease.
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@@ -132,10 +166,6 @@ Epic: As Rachel, I want a comprehensive inventory management system and sales an
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@@ -132,10 +166,6 @@ Epic: As Rachel, I want a comprehensive inventory management system and sales an
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**Epic for Pesrona 6 (Emma)**: "As Emma, I want to easily send mass emails to all my customers so that I can efficiently communicate sales, updates, and important news."
